National, News

South Sudan Basketball Federation signs 3-year sponsorship deal

By Staff Writer

South Sudan Basketball Federation (SSBF) is thrilled to be teaming up with one of the leading basketball sports brands in the world, PEAK, on a three-year deal.

SSBF disclosed the partnership news in a press statement issued on Friday that No. 1 Citizen Daily Newspaper, has seen.

The three-year agreement, according to SSBF includes a significant amount of apparel for all National teams and “our newly” formed junior teams coming in 2024.

In the deal, official SSBF PEAK merchandise will be sold locally in South Sudan as well as internationally, online.

SSBF President, Luol Deng expressed was excited over formation of new partnership under his leadership, where the deal also includes PEAK giving the Federation, shoes to supply locally.

“I’m grateful that PEAK truly shares our vision on and off the basketball court to grow the game. This partnership is a significant milestone for South Sudan Basketball, and we appreciate the continued visibility of all the hard work invested by our players and staff.” Luol expressed.

Meanwhile, the chief executive officer (CEO) of PEAK, Xu ZhiHua, said he is excited to team up with the current fastest-growing basketball nation on the globe.

“As a leading brand in the basketball market, PEAK continues to strengthen research on the technical and design aspects of its products,” he said.

ZhiHua said PEAK is impressed with the love for basketball and the players’ fighting spirit from the South Sudan National Basketball Team in this cooperation.

“PEAK will go on as before to care about the development of basketball and collaborate with excellent teams.” He assured.

Meanwhile, a SSBF communication desk stated that a forthcoming announcement will be shared when the official PEAK merchandise will be available for purchase.

PEAK is a Chinese manufacturing company of sportswear and footwear based in Quanzhou. It was founded in 1989 as a shoe manufacturer,

Basketball has been Peak’s strongest business since the beginning. Nowadays, the company covers a variety of sports such as association footballvolleyballrunningtennis, and other sports.



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