By Lodu William Odiya
A renown International South Sudanese musician, Kennedy Onge’le Lorya, with a brand DYNAMQ has emerged with a groundbreaking partnership with Citizen Sport club.
In release obtained by this outlet, DYBAMQ takes thirty percent shares and official sponsor.
The agreement marks a major step in professionalization of Citizen FC, blending sports and entertainment to uplift youth and build stronger community ties.
According to the statement, DYNAMQ shall provide annual financial sponsorship and co-lead the club’s media and marketing efforts as part of the deal.
“I believe in the power of football and music to change lives,” said Dynamq in the statement.
He emphasised on the importance of his partnership with the Citizen FC, citing it would be more than branding but also inspiration to the next generation.
“This partnership is about more than branding; it’s about inspiring the next generation of South Sudanese talent. It brings me great joy, especially because my late father was a FIFA referee. it feels like life has come full circle.” The statement noted.
The statement underlined that under the five-year deal, DYNAMQ would be contributing annual financial sponsorship while co-leading the club’s media and marketing strategy.
The agreement also included branding rights, profit-sharing, co-branded initiatives, and exclusive music-sports festivals that are expected to draw attention from across the region.
“With DYNAMQ’s creative vision and the club’s grassroots strength, Citizen FC is set to become a cultural and sporting force across the region” the statement highlighted.
The statement further noted that his involvement is seen as a cultural alignment with the club’s grassroots roots and aspirations to become a regional powerhouse.